Telematics – the overlooked business asset?

Gaining and maintaining a competitive edge is a constant preoccupation for every successful business. Yet of all the aspects to focus on, telematics is frequently overlooked. Many businesses still see telematics simply as part of fleet management, but with the potential insight to benefit many areas, telematics should instead be placed right at the core of business strategy.

Data into strategy
It could be argued that the purpose of telematics is to monitor and manage. However, ambitious companies are going further than the day to day benefits of telematics to make the most of their data. With the right choice of technology, telematics data can actively inform business strategy and insight. Real-time reporting is of course very important, but what about storage and access to historical data? Using telematics technology which addresses both aspects can turn fleet and driver data into a powerful resource.

Insight into accountability
With telematics working away behind the scenes, it may not immediately appear to be a customer relations and business reputation asset. However, a good telematics system can prove to be an advantage in the battle to please a market with ever-increasing expectations. Having detailed information on exactly what’s happening with a fleet at any one time enables a company to stay fully accountable to its customers. This demands a telematics option which actively helps to make the delivery of all kinds of products much safer and more accountable, for example, by providing constant recording with temperature recorders to measure the air temperature inside refrigerated vehicles, alongside GPS trackers. Customer accountability also means meeting environmental responsibilities and being as transparent as possible about it. The right choice of telematics system can actively support a company’s goal to reduce its carbon footprint and enhance its reputation at the same time.

Information into change management
It’s all too easy to view telematics as an additional business cost. But the right choice of telematics provider can provide a significant return on investment. A good system will provide high quality data that can help to reduce the costs of fleet management and fuel usage. But the potential goes even further than this. A good telematics system should also be able to provide a seamless view of the strengths and vulnerabilities within a fleet management strategy, allowing a company to regularly review and reshape how it uses its resources. Even better, a good telematics system should also be able to give a business the capacity to adapt to commercial ups and downs quickly and smoothly, reducing the potential cost of change.

Regulatory obligation into business safeguard
All too often, companies rush to adopt telematics technology in response to concerns about regulatory requirements. A good system should prove to be more of an asset than a quick-fix answer to an administrative headache. Companies need to be sure that the telematics technology they choose will actively safeguard them by providing vital data well beyond the immediate term, including of course, detailed temperature data for all cargo. Stricter government and EU legislation also means that this type of information is no longer an optional extra, but an essential.

Many companies still see selecting and managing their telematics technology as a task rather than the opportunity to adopt a potential business asset. Yet looking at telematics as much more than its basic function can yield all kinds of benefits for businesses. While the business advantages are far-reaching, not all telematics technology is the same. By choosing the right telematics option, businesses can adopt a resource that could prove to be a valued business asset long into the future.

If you’d like to know more about how we help companies get the best from their telematics technology, please get in touch.